Numbers

Truth is in the numbers.  From ThisIs50.com…

On April 7th Jadakiss dropped “The Last Kiss” which debuted at Number 3 on the Top 200 Billboard charts with 135,000 records sold.

2 weeks later, on April 21 Rick Ross dropped “Deeper Than Rap,” which debuted at Number 1 on the Top 200 Billboard charts with 158,000 records sold.

Both artists debuted with good numbers but let’s take a look at the breakdown of services offered to each artist:

Rick Ross Video Budgets: $600,000
- Mafia Music
- Magnificent
- All I Want

Jadakiss Video Budgets: $350,000
- By My Side
- Can’t Stop Me
- Who Run This
__________

Rick Ross Promo Tour:$300,000
-3 month run w/ 8-member entourage

Jadakiss Promo Tour: $50,000
-2 week run w/ 1-member entourage
__________

Rick Ross New Media: $100,000
Jadakiss New Media: $ 25,000
__________

Rick Ross Single at Radio: Magnificent (peaked at #5 on Urban Charts)
Jadakiss Single at Radio: Can’t Stop Me (didn’t spin outside of NY)
___________

Rick Ross Radio Promotions: $100,000
Jadakiss Radio Promotions: $25,000

___________

Rick Ross Trade/Magazine Promotions: $50,000
Jadakiss Trade/Magazine Promotions: $50,000
____________

Rick Ross Beefs: 5 (50 Cent, Trick Daddy, LLoyd Banks, Tony Yayo, Eminem)
Jadakiss Beefs: 0
_____________

Rick Ross Total Budget: $1,150,000
Jadakiss Total Budget: $500,000
______

Difference in Records Sold First Week:
Rick Ross: 158,000
Jadakiss: 135,000

DIFFERENCE: 23,000 units

$650,000 extra budget only moves 23,000 more units?  No wonder the record industry is tanking.